Tuesday, May 5, 2020

Sustainable Operations and Destinations for Backpacker Hotel

Question: Discuss about theSustainable Operations and Destinationsfor Backpacker Hotel. Answer: Introduction: Stakeholder management reflects a critical component for the successful delivery of any activity, project or program. It reflects an individual or group of individual associated with the businesses activities. Now, hotel industry is evolving with time, which is creating more challenges for the organization in achieving sustainability. The study focuses on identifying and evaluating stakeholders of two very popular hotel sector organization namely Ritz-Carlton and Backpacker hotel. Both the hotels have established its presence in different parts of the world with effective utilization of stakeholder management strategy. Stakeholders of Ritz-Carlton and Backpacker Hotel: As per the article by Mukerjee (2013), stakeholders of hotels include customers, employees, suppliers, distributors and regulatory bodies. All the mentioned stakeholders play significant role in the business level of the organization. Now, stakeholders can possess conflicting and divergent expectations that hotels will have to counter for maintaining the effectiveness of the operational process. Both Ritz-Carlton and Backpacker hotels have focused on utilizing all the internal stakeholders in such a way so that it can create positive impact on the mindset of the customers. Comparison of Both Hotels: From the evaluation of business strategy of both the hotels, it can be mentioned that Ritz-Carlton has focused more on external stakeholders satisfaction level. On the other hand, Backpacker has focused on achieving service excellence through the effective utilization of resources. As per survey conducted by Cornell School and McGill University among 13,400 managers, Ritz-Carlton provides the best quality service through the identification of external stakeholders needs and wants (Alfirevic, Peronja Plazibat, 2013). On the other hand, Backpacker has focused on using employee performance measurement, Job enlargement, issue resolution and employee right for empowering employees to strive for service excellence. Comparative Analysis of Sustainability: Both the hotels have able to utilize all the stakeholders in such a way so that it can able to create positive impact on the businesses. Ritz-Carlton has mainly focused on designing the service process in such a way so that it can able to fulfil the needs and wants of the customers. It has also used emotional and monetary recognition process for enhancing the effectiveness of the services in an effective manner (Hollis Verma, 2015). On the other hand, Backpackers have focused on maximizing the utility of the resources in order to keep the cost associated with the operational process low. Support the Destination of the Stakeholders: In order to provide support to the destination stakeholders, both the hotels have tried to maintain provincial rules and regulations in different location. In addition, both the hotels have focused on conducting different CSR activities for supporting the destination in an effective manner (Brown, 2013). For instance, Ritz-Carlton has invested huge amount on educating orphan children, which is likely to support destination stakeholders. Conclusion: The above discussion highlighted the fact that effective utilization of stakeholders is essential for the businesses to achieve sustainability. Effective use of all the internal and external stakeholders allows businesses handle different market related challenges in an appropriate manner. It also helps hotels to increase the efficiency level of the operational procedure. References: Alfirevic, A. M., Peronja, I., Plazibat, I. (2013). Businesss excellence in croatian hotel industry: results of empirical research.DAAAM International Scientific Book, 655-665. Brown, E. (2013). Consumers and Stakeholders.Journal of Jewish Communal Service,88(1/2), 21. Hollis, B., Verma, R. (2015). The Intersection of Hospitality and Healthcare: Exploring Common Areas of Service Quality, Human Resources, and Marketing. Mukerjee, K. (2013). Customer-oriented organizations: a framework for innovation.Journal of Business Strategy,34(3), 49-56.

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